My Role
Designing the feature end-to-end,
working closely with engineering to craft the experience
Solo designer, with a
guidance from a creative director, 1 Product Manager, 5+ engineers
The Team
Timeline
Jan 2023 - March 2023
Lease Transfers.
The Problem
Defining the Problem
Breakdown of current experience
SongPop is a free-to-play mobile music trivia game with a massive music library.
The existing “Daily Bonus” feature in SongPop lacks meaningful engagement and fails to provide
a captivating experience for users on a daily basis. Which is causing significant issues for both
the business and the users.
For the users, the lack of an engaging daily experience leads to reduced satisfaction, a lack of incentives,
and a declining overall experience. On the business side, there are concerns regarding decreased user retention, lower user engagement, missed monetization opportunities.
To tackle the challenge at hand, we engaged in a collaborative exploration with our team. We delved into a series of questions, dissecting the issue layer by layer.
This not only deepened our understanding of the problem but also paved the way for crafting precise product requirements to guide our solution. It was a journey of problem-solving that brought clarity and purpose to our project.
Not exciting to look at
If notifications are off, players don’t know when it’s available
Needs to entice users to come back daily
Difficult to find
